Otherwise, you could be facing the worst-case scenario: Your email—which you spent hours crafting—is unreadable. Arial is like the de facto standard for most. Hopefully, this has inspired you to get out there and have a go at including some web fonts in your emails! Click on the font style icon, and choose from the list that pops up. Linking to one internal EOA deliverability post is simply not enough to influence your argument nor does it attempt to speak, in any leadership, to the audience of this blog. There’s a small list of fonts that every email client and device from this millennium can display. Now when you have a top web safe fonts or email friendly fonts list, you can learn how to use them. However, designers can use current web css fonts that are almost universal across modern browsers and email applications. Web fonts are not installed on every operating system and device. Web safe fonts are what you’re most likely using in your emails right now. Arial. The most popular email services, including To find the .woff and .woff2 format of Google fonts, copy the href within the and paste it directly into Google Chrome (for woff2) and Safari (for woff). See more articles from Jay at emaildesignreview.com or find him on Twitter at @emailjay_. For one, they hurt your deliverability. By using the -webkit-linear-gradient -webkit-background-clip: text; and -webkit-text-fill-color: transparent; css attributes we can add a linear gradient to our text. Email-Safe Fonts Most if not all email clients should display these fonts with no problem, but they might be a little harder to read on the screen. For more on CSS animation, check out this excellent guide to CSS animation. Do the same for the font size. Web fonts are not installed on every operating system and device. Courier 2. To get the best result, pay attention not only to the font type but also to its style, size, and color. Some examples of common email-safe fonts are: Arial, Georgia, and Times New Roman. vs. custom fonts. If you include these in your font stacks, most people will see the page correctly. A number of tools exist online that you can use to check and test out different fonts that you can use for your website.If you’re having trouble choosing a font or just want to explore what types of web safe fonts are available, these sites are a great tool to use. You can adjust all of your cookie settings through your browser settings. Ways to import custom fonts: Using @import url in css. 1. Therefore, it is very important to always use fallback fonts. Check out the example code below: Then, we add the class mobfont to any text we want to resize: Responsive Text. To use the imported font in your font-stack, you can include the name in the font-family attribute inline e.g. It’s also the safest way to ensure your email will look as intended to the widest audience possible. 15 Best Web Safe Fonts. Avoid using multiple (more than two) colors or too many different typefaces for one signature. Email Safe email fonts: Sans Serif Web Safe Fonts: Arial. Some email clients (Outlook) require you to set the line-height to display the font as designed. Illegible Email signature: Web-safe fonts are fonts which could be read from any well-known devices and one can simply convey the desired details to the readers. Google Fonts has over 900 custom fonts for you to choose from and makes it relatively easy to use in your email campaigns. So with SmartrMail you can rest assured that if your first choice isn’t available, we’ll use the next most suitable font that resembles the original as closely as possible. Wrapping the class .gradient in a webkit media query ensures it only shows on supported devices. But we can take it to another level. One big player that doesn’t support web fonts is Gmail. Let’s start with the basics: what exactly is an email safe font? Times 5. Fonts like Arial, Verdana, Georgia, Times New Roman, and Courier are deemed “web-safe” or “email-safe” because they are installed by default on just about every computer, device, and operating system there is. All that being said, there are a few typeface families that have proven to be web-safe, easy to read for email body copy and some of the best cross-platform fonts. Learn more about this here, No, Open Sans is not a web safe font. If you want to use fonts other than ones pre-installed, as of CSS3, you can use You can define letter-spacing with the same units as font-size and line-height. As Gmail doesn’t support web fonts, you might be wondering whether it’s they’re still worth using. Email-safe fonts are the standard font types which are supported universally in every email client. This website uses cookies to provide you with the best browsing experience. If neither is in the font-stack, then Gmail tends to render Roboto as the fallback font. Professional email signatures typically use “web safe” fonts that will look smart on the recipient side. When designing an email newsletter, you have two main font options for your design: “Email-safe fonts” and web fonts. As is the case with all email development though, you should consider your specific audience. Get clever with link formatting. Today we’re going to take a look at the more technical aspects of email font compatibility and how to use web safe fonts. Sans-serif literally means "without serif," or no tails. This method has the most email client support. In this case the font family is ‘Lora’ and is a serif font. Lucida. The font-family property should hold several font names as a "fallback" system, to ensure maximum compatibility between browsers/operating systems. You need to give choosing the right fallback font some thought. The most popular safe fonts for email are these: Arial, Verdana, Helvetica, Georgia, Tahoma, Lucida, … By using these fonts, you ensure your subscribers can read your emails on virtually any device. Font choice can either be easy or very difficult when it comes to email marketing. To use the method, find the hosted link to the web font and place it in the href=””. Do the same for the font size. It's a best practice to use default web fonts in your emails to ensure the most consistent experience for your recipients. Fonts are an essential part of any design, whether it’s print, web, or in our case, email. So, back to our trusty 18 fonts! The fonts that are most safe to use are: Arial / Helvetica; Times New Roman / Times; Courier New / Courier. Is there a specific age group you need to consider? We haven’t even begun to touch on all the design considerations to take into account. Serif font is characterized by short tails at the edges of letters that help lead readers’ eyes from one letter to the next. Create the email message and enter your text. It’s also the safest way to ensure your email will look as intended to the widest audience possible. Email: Many email clients do not support custom fonts, so the Privy email designer provides a selection of more traditional and web-safe fonts instead. Illegible Email signature: Web-safe fonts are fonts which could be read from any well-known devices and one can simply convey the desired details to the readers. Email Safe Fonts. At the moment, Gmail does not support the expanded list of web fonts. In his role at ActionRocket, Jay is usually experimenting with new code for emails or finding that elusive rendering fix. Otherwise if no fallback font is available, then the email client will render the email in its default font. style=”font-family: ‘Timmana’, Helvetica, Arial, sans-serif;”. Note that on Windows devices this font is often substituted for other unsupported font types. While not all systems have the same fonts installed, you can use a web safe font stack to choose several fonts that look similar, and are installed on the various systems that you want to support. As with many things in email, web fonts aren’t 100% compatible across all … Understand email safe fonts vs. web fonts. While some email clients will only render email safe fonts, you can still use a different font. Georgia 4. The good news is that together these clients represent around 50% of the total market for email opens. By using all the methods above, you can now have an imported, hosted font that will fallback gracefully to a specific font in Gmail and Outlook. Because web fonts are generally designed for use on web pages, you might find some restrictions on using them in your email marketing. The clients that support importing fonts into your email are: Finding web fonts is as easy as a quick online search. Check out the live result with some other animations. Conclusion. font-size: 14px; line-height: 20px; This is the amount of space between each l e t t e r. Traditional typographers referred to this as kerning. Arial Black. For email you will need to find the link to the .woff and .woff2 versions, as these have the most support across clients. Web safe fonts are simply those that are also supported across virtually all modern devices and operating systems. MS Serif 2. Try it free for seven days! Palatino Linotype To add a mobile-specific font-size to your email text, use a media query to set the font-size at a certain screen size. Gmail supports all email safe fonts as well as Open Sans and Roboto. That is, the percentage of people using these devices where the font will display correctly. When someone opens your email in a client that doesn’t support web fonts, a different font will be used instead of Montserrat, such as Arial. Email font-size can be defined with pixels (px), points (pt), percentage (%), viewport width (vw) em and relative em (rem). Times New Roman These choices will give you good coverage, but you should include a more common one as a backup in your font stack. While it is a web-safe font, there are still many options that will make your site look far better than Comic Sans. @font-face in CSS, calls for the custom font stored on web hosting site. A separate post on all-image emails may be a better place to expand on these ideas. Choosing the best font for email is extremely important. We’ll take a look at the components of a font and how you can add attributes to style a font. If after choosing a font, you’re still worried about how it will appear in subscribers’ inboxes, there are ways to check. To add this animation to a letter in your text, wrap it in a span with the following class name: It is now easier than ever to include brand fonts, style them with CSS, and create a responsive design without reverting to using images in email. These are your best bets for sans serif fonts. Also, when you include a special web font in the font-family it will revert to Times New Roman, whether you have specified a fallback or not. Times New Roman. 1. For many years it will the most widely used font. By choosing a group of fonts with similar x-height, you can ensure a good design experience across email clients. Web-Safe fonts should not be confused with Web fonts. You can set line height using any of the same units used for font size, but it is generally larger than font size. Arial, Courier, Georgia, Helvetica, Tahoma, Times New Roman, Trebuchet, and Verdana are the default html email safe fonts. Everything You Need to Know About Email Fonts, Working with CSS to style and animate text to get the most out of the typography in our emails. A great place to get started is Google Fonts. Learn more here. We can enhance our fonts further using CSS animation. It is a Google Font that Google has made freely available and is supported by Chrome, but is not universally supported across all browsers. https://www.webdesigndev.com/16-gorgeous-web-safe-fonts-to-use-with-css The bad news is that the world’s most popular email inbox provider, Gmail, isn’t on the list. Using text-transform in your style will determine how the letters look. When someone comes across a website utilizing a web font, that font will be loaded directly into the browser from a server so it can be displayed. Learn more about this here, No, Roboto is not a web safe font. When choosing the color of your font, make sure the contrast is high enough with the background color, so it is easy to read. It’s important to check the license on any fonts you use, as some are limited to websites only and some cost more to host on your own servers. Email on Acid’s Campaign Precheck accessibility check also includes a color contrast check as well as a tool to show you what your email looks like with different color deficiencies (color blindness). It is a Google Font that Google has made freely available and is supported by Chrome, but is not universally supported across all browsers. Remember that sans-serif fonts have better web accessibility. While there are some technical differences between web and email safe fonts, for all intents and purposes when choosing a font for your email marketing, you can think of them as being the same. We talk a lot on the blog about “plain text” or “live text,” which we generally mean to be the email safe fonts (or web safe fonts) that brands use, like Arial, Helvetica, Georgia, Times New Roman, Courier, and other default fonts that render on any computer or device. Unfortunately not all email clients support web fonts. They can be used as safe fonts for PowerPoints and web safe fonts for email. These are the best fonts for websites, just because of this fact. Not only should your fonts render properly, but they should also reflect your branding and message you want to communicate to customers. Something I’ll be sure to pass on to our team. font-style: normal; the style the font should be in the text. By adding this line of code (below) in the head of your email, you can use the font throughout your email. There are only a handful of fonts that you can guarantee to be available across … To help you better understand which fonts you should be using in your email signature, we’ve included a few examples along with their font details. The noncurly letters (sans-serif font) of Arial give it a neat appearance and hence is widely used. Email-safe fonts are the standard font types which are supported universally in every email client. To ensure the font-size in our media query displays, we include !important to override the inline font style. Email-safe font options. If you want to display a sans serif font like Lato, then you should have a web-safe font installed as well, such as Arial to ensure that the site looks somewhat similar to the design if the user is unable to load your web font. Arial Web Fonts; Arial font has become a standard font for most uses. Thankfully we also have a guide on picking the best font for email marketing. However,some web fonts are designed for use on all types of applications and websites as well. Arial Web Fonts; Arial font has become a standard font for most uses. All very important pieces of the email marketing puzzle. This is how large a font appears in your design. Firstly you will need to find a font to use. Examples of Email Signatures with Web Safe Fonts. What’s more, it is the … By using these fonts, you can be sure that your email’s font will be displayed consistently for all your subscribers. Should you feel like a Serif font is more genuine to your brand and email marketing, Times New Roman, Georgia, and Courier are all web safe as well. Font-weight can be normal , bold , bolder , lighter or set at a number in 100 intervals: 100 200 300 400 (standard) 500 600 700 (bold) 800 900. Serif Web Safe Fonts: Courier. “Why can’t you just use any font you want?” you might ask.In a contemporary world with virtual reality (VR) and artificial intelligence (AI), how can we not have an email network that is fully compatible with the fonts available to us with other web-based media?The thing is — you don’t send fonts yourself, you use other peoples’. Fortunately, just because Gmail doesn’t like you using custom fonts, it doesn’t mean you can’t use web fonts altogether. A number of tools exist online that you can use to check and test out different fonts that you can use for your website.If you’re having trouble choosing a font or just want to explore what types of web safe fonts are available, these sites are a great tool to use. These have already been set up for you for each of the fonts available to choose from. Obviously, email-safe fonts are ideal for deliverability, but what fonts are most legible for your content? It means that using them all your subscribers will see your text the same way. All these different types of fonts and their varying degrees of support among email clients can quickly cause a headache. These fonts are also very legible, so unless your font size is too small, your subscribers shouldn’t have difficulty reading your emails. Palatino. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. Even though web fonts have opened up a variety of different design opportunities for web designers, email marketers need to proceed with caution. Lucida Sans. format (‘woff2’); The format of the font. src: url(https://fonts.gstatic.com/s/timmana/v3/6xKvdShfL9yK-rvpOmzRKV4KQOI.woff2)  the font location. Tip: Black (#000000) on White (#FFFFFF) is quite harsh, but by changing the Black to #000001 it will make a softer color combination that is easier to look at. Bear in mind that the link is loaded inline with the HTML, and by placing this in the head of your email a large font file may slow down the email load time. Selecting a web-safe font that is already loaded onto a recipient’s device or computer will ensure your email looks exactly like your original design. The list of web safe fonts overlaps significantly with the list of email safe fonts. Furthermore, for example, what may work for an email campaign viewed in Outlook may not present correctly in Gmail or on an iPhone. Tahoma. When designing an email newsletter, you have two main font options for your design: “Email-safe fonts” and web fonts. Arial is one of the most famous fonts for both online and printed media. It is not just you that needs to have the font available, e.g. In this case, if a user opened the email on an Apple device, he or she would see the text in Helvetica, whereas a Windows user, who does not have Helvetica, would see Arial. However, custom web font in email won’t be rendered on all subscribers’ devices properly, so it needs to be added into the email code. The web savvy among you will be aware of the @font-face CSS query which enables you to load any font you fancy into a web page. If you’re coding your own emails you can select your own fallback fonts to best maintain the aesthetic you want. We’ll certainly let Jay respond, as well, but we appreciate your feedback and opinion. Web safe fonts is their favored tool for bringing out the spark in emails. Lucida Grande. New York. Web-safe fonts include serif, sans, and symbol typefaces. As we mentioned above, youthful audiences may be more responsive to sans-serif fonts. This takes one or more font family names, and the browser travels down the list until it finds a font it has available on the system it is running on: This system works well, but traditionally web developers' font choices were limited. Courier New. Choosing any font from the web safe fonts list will mean that the font is present on any operating system. The Verdana® typeface is widely considered the most legible of Web-safe typefaces. In most email readers, even if we try to load a custom font, the font just won’t load and the readers default font will be used. Yes, deliverability is a factor (we mention this in a few other blog articles, as well), but we should also be thinking about user experience and subscriber engagement. Fonts such as Arial, Verdana, Georgia, Times New Roman, and Courier are considered web safe fonts that can be used for live text in email because they’re the default fonts that are found on different computers, devices, and operating systems. Once you select the font, you can ‘customize’ the link to include everything you need. The web savvy among you will be aware of the @font-face CSS query which enables you to load any font you fancy into a web page. To get around this problem when using the method, wrap the in a mso conditional comment to hide it from Outlook: When using the @font-face method of importing fonts, ensure you wrap it in @media{}: An older fix was to use a mso conditional Outlook comment to show a fallback font. If the first font does not work, the browser will try the next one, and the next one, and so on. We have shown you the 20 best HTML fonts that you can use for your website. Thanks. Email apps generally give you a list of basic fonts to choose from, such as Times New Roman, Century Gothic, Arial, ect. The best font to use in your emails is one that is legible and matches your brand. Much appreciated! For those looking for more design flexibility, finding a suitable font can be significantly more challenging. You can also look at the forums and the #emailgeeks community to see the lengths we take to make sure we use semantic markup and text in emails. This is helpful when choosing fonts that look similar. Some examples of common email-safe fonts are: Arial, Georgia, and Times New Roman. Let’s look at the basics of fonts in email and progressively enhance our email designs where we can. These web-safe css fonts included: Arial Courier New Georgia Times New Roman Verdana . But recently, things have changed. More and more email designers are pushing the boundaries and embracing the same development techniques that web designers have been using for years—implementing web fonts in their emails. Font-weight defines the thickness of your letters. While some of them were originally designed for print, others have been designed specifically for legibility on the screen. Courier New 3. As usual, Outlook 2007/10/13 don’t play ball and don’t support @font-face or . They are safe to use because they are installed on almost every device. Importance of fonts in branding. These are your best bets for serif fonts. You can do this with the following snippet: Again, that example is for if you want to use Montserrat in your email. There’s a small list of fonts that every email client and device from this millennium can display. Web-Safe Fonts: Richness v/s Compatibility. It’s one of the most widely used sans-serif fonts (which means no little curls at the end of each letter). Thanks to Elliot Ross for the insight to find the .woff and .woff2 formats. To include a font using @font-face you will need to find certain formats of a web font. Trebuchet MS. Verdana. Search our Knowledge Base to quickly find answers to your email marketing questions. An email, very similar to the web, has a list of fonts that are considered to be safe to use. Otherwise, the client will choose the closest number and, in the case of web-safe fonts, many only have 400 (normal) or 700 (bold). W3Schools has more detailed information on font sizes. When choosing a font for business email communication, two important terms to consider are serif and sans-serif because this determines whether the font has little tails at the edges — serif — or not. However, there are no 100% completely web safe fonts. There might be a few more. Here’s a list of recommended web safe fonts you can use in email signatures: Arial; Calibri; Courier New; Verdana; Georgia; Trebuchet; Helvetica; Custom fonts. Like anything else with HTML email, there are some limitations. Most if not all email clients should display these fonts with no problem, but they might be a little harder to read on the screen. So, let’s agree that we need fonts and web text in email. The most reliable way to include a specific font into your email is with @font-face. For the most popular clients, these are: Going back to the Montserrat example, if you want to set it up to have Verdana as the fallback, you can use the following code in your CSS: Don’t be put off by the code though. Email-Safe Fonts While I agree with your position on all image emails, I feel you missed an important opportunity to state you case with additional documented research. No matter if this is PC, Mac, iPhone, iPad or Android – you can be pretty sure that the font you use in your signature is also installed on the recipients’ side. Here are some recommended sites: One of the easiest ways to import a font is to use . Web Safe Fonts for PoliteMail Alisa Carbone April 06, 2020 21:25; Updated; Follow. If it wasn’t for web fonts, the internet would look a lot less well designed than it does now. Historically, choosing the right font for your email has never been too hard, considering the limited number of web safe fonts to choose from. Different designs lend themselves to different font styles. Tools like Email on Acid and Litmus make it easy to get a preview of exactly how your email will appear across as a variety of email clients and devices. Custom fonts, such as fonts created specifically for a company, can be used in email signatures. For example, let’s say you wanted to use Montserrat (a web font and not an email safe font) in your email campaigns. If your brand must use a font that isn’t web-safe, there are still ways to include them in your email marketing. Afterall, it’s likely a decent percentage of your email opens are occurring in Gmail. Use Email-friendly Fonts. Keep in mind that the fallback font needs to be a web safe font, so you’re limited in your choice. Email-safe fonts are the fonts most likely to be received by all email providers. Email Safe Fonts. capitalize Will Add A Capital Or Uppercase Letter To The Start Of Every Word, But Not Immediately After A Number (For Example, ‘4th’ July). Other options that usually work cross-platform are: Palatino Garamond Bookman Avant Garde Fonts that work on Windows and MacOS but not Unix+X are: Verdana Georgia Comic Sans MS Trebuchet MS Arial Black Impact Common sans-serif fonts. Web Fonts in Email. Web-Safe fonts should not be confused with Web fonts. Don’t expect any other web font to render correctly in Gmail. In the most basic terms, an email safe font is simply a font that’s supported (i.e., can be displayed) across all modern email inboxes. From around 2000 until mid-2002, Microsoft distributed a set of Web-optimized fonts, for free use. Check out the full range of font-weights in a live example. Gmail officially only supports two web fonts: Open Sans and Roboto. Additional spacing can make some fonts more legible or draw attention to a certain part of the email. Learn more about this here, No, while many browsers support Montserrat, Montserrat is not one of the web safe fonts. Displayed by all email clients. There’s two terms you should be familiar with: email safe fonts and web fonts. They can be used with a 100% guarantee and be sure that they are correctly displayed in the incoming mail. Here, you’re pretty much stuck with the basic, cross-platform fonts: Sans Serif Web Safe Fonts. For example, the viewport-width of an iPhone7 is 750px, therefore 1vw is 7.5px. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. This is thanks to fallback fonts. Therefore, the font-stack could be: Lorem ipsum dolor sit amet. There’s two terms you should be familiar with: email safe fonts and web fonts. And, using the attributes at the start of this post, you can control further how a font looks. I’ll chat to Melanie and the team to see if I can fit in a blog about all image emails and some more information. A font is how a letter or string of letters is displayed. Font style and size will be displayed among other options in a strip of clickable icons at the top or bottom of the email message box. Serif font is characterized by short tails at the edges of letters that help lead readers’ eyes from one letter to the next. Regrettably, the @font-face selector is not supported in the vast majority of email clients. However, it is worth experimenting with vw and em – both have large support amongst email clients. Should you feel like a Serif font is more genuine to your brand and email marketing, Times New Roman, Georgia, and Courier are all web safe as well. Web-Safe Fonts: Richness v/s Compatibility. To use the font inline in your html, you can use the following code. Check out the code below: font-family: ‘Timmana’; The name of the font to include in the font-stack. Designed in 1982, is packaged with all versions of Microsoft, starting from the Windows 3, and Apple Mac OS X. Web-safe fonts are the default email fonts. Instead, only the default system fonts will be available in your custom module. But firstly, here are some explanations for font terminologies: Font Family – All fonts are placed into “families”. The x-height is defined as the height of the letter ‘x’ in a font. Choose your best font for business email from the TOP 10! Click on the font style icon, and choose from the list that pops up. Because of this, they are the most common fonts you’ll see in not only in emails but on the web in general. Geneva. Links/Source: Fonts.com / CSS Font Stack Font Tools To Check Out. Check out CSS font stack for stats on the percentage of users with a given font on their machine. This may happen if your brand has a commissioned font or has found a font that fits the brand guidelines perfectly but isn’t web-safe. Whether you need help building an email, connecting your social accounts, or importing your contacts, we have the content to help you get it done. From Hubspot: https://blog.hubspot.com/customers/dont-send-image-only-email, From Taxi for Email: http://taxiforemail.com/blog/all-image-emails-still-suck. In this post, I’m going to talk about the basics of email fonts and designing with brand guidelines in mind, making sure to find the best web safe font that will work in every client. You can learn more about color contrast and email accessibility in this article. Support for webfonts is very limited in regards to email readers. Links/Source: Fonts.com / CSS Font Stack Font Tools To Check Out. Because of this, they are the most common fonts you’ll see in not only in emails but on the web in general. Save time and create more engaging emails. Email and Web Fonts. It is not a good idea to risk a brand reputation just for a flashy design. To ensure the font doesn’t become too big, we add it to a class within a media query that will only work on a smaller viewport size. Font-style is the presentation or style of the text. Palatino 4. Viewport-width uses 1% of the viewport width as the standard size from which to work from. Helvetica is on 100% of Apple devices. Check out the full range of font-weights in a live example. It was aimed at looking at fonts more specifically, so I steered it in that direction as it is quite a lengthy subject. @font-face in CSS, calls for the custom font stored on web hosting site. The noncurly letters (sans-serif font) of Arial give it a neat appearance and hence is widely used. Monaco. To get the best result, pay attention not only to the font type but also to its style, size, and color. I can find more info & statistics but; spam scores are generally higher for all image emails & deliverability can be affected, which are both bad from an email sender point of view, but for recipients; accessibility, user experience, mobile rendering & clients blocking images are a start. Fallback fonts are fonts that have been nominated to replace a preferred font if it is not able to be rendered on a particular device. Add some color to your text by adding a CSS gradient. Web safe fonts. Arial. Having hundreds and hundreds of different web fonts available to use has been a godsend to graphic designers. Terms and Conditions | Privacy Policy | CCPA | © 2020 Email On Acid|Denver, CO. Then, I’ll walk through how to progressively enhance your font skills by: Before we jump in, I want to make an important point: Images are not the answer to your font problems. Remember that sans-serif fonts have better web accessibility. In most email readers, even if we try to load a custom font, the font just won’t load and the readers default font will be used. You can define font-weight with a number or a keyword. The graph above shows the 3 choice of desired fonts in your email. They have stopped allowing downloads, but still ship the fonts with Windows. This means they don’t generally come included in operating systems or devices. Instead these are fonts that have generally been specially designed for use on the web only. Please note: while Google Fonts are available in custom module font fields, Google Fonts cannot be used for email. Additionally you should also be conscious of licensing agreements when using web fonts. Every email client has its own default font. Learn more about this here, 6 Ways to Provide a Positive eCommerce Customer Experience, (E-mails will be sent from this address by default), Email Safe Fonts & Web Safe Fonts for Email Explained, iOS Mail (default mail app on iPhones and iPads), Android Mail (default mail app; not Gmail), Apple (default Mac and iOS apps): Helvetica. PoliteMail users may want the option to use their corporate branded font when sending PoliteMail. If you choose one of the custom web fonts, you don’t need to worry about setting up fallbacks. Arial . Arial is like the de facto standard for most. InboxArmy described three methods of adding fonts to the email. Web fonts are not the same as web safe fonts or email safe fonts. Although there are few email clients that cannot show background images, the image may take longer to load and you don’t want the user to miss out on the message. But these are the best 15 web safe fonts to choose from. You can specify the font in the head of the email or as an inline style by declaring the CSS attribute font-family and following it in order of preference with your font choices. The Web Content Accessibility Group (WCAG) have set up guidelines for contrast ratios to ensure your email (or website) is accessible and readable for users with visual impairments. Below I will share how I added rotation to a string of letters that works across webkit, but the font looks normal on clients that don’t support the animation. All that being said, there are a few typeface families that have proven to be web-safe, easy to read for email body copy and some of the best cross-platform fonts. In this case, we set font-size: 2vw to get 15px font-size. Web Fonts, not to be confused with Web Safe Fonts, are becoming more prevalent. Tahoma. As a rule of thumb, I add six to the font-size (in pixels) to get the line-height, e.g. But first, let’s take a moment to reinforce exactly why fonts are so essential. This is because custom fonts are widely unsupported in email clients. If you are looking for serif fonts that have almost 100% client share, whether Mac or Windows, Times New Roman and Georgia are safe fonts. Very quickly you start encountering terms like email safe font, web fonts, fallback fonts and web safe fonts. Georgia. Setting up the animation using @keyframes, we set the animation to happen at 50% (halfway) and use -webkit-transform: rotate(-180deg); We then use a class .txtupsidedown and set more animation attributes, such as the animation-name animation-duration animation-iteration-count and use display: inline-block to ensure the text stays inline. Web fonts are pretty much universal in modern browsers today. If you want to send your own HTML emails and use web fonts, there are a few things you should keep in mind. This can be: normal, italic, oblique. The other great thing about serif and sans serif fonts is that they are “web safe fonts,” meaning that they are pre-installed on most computers, operating systems, and mobile devices. Many email marketing apps like SmartrMail will give you more fonts to choose from than just the small list of email safe fonts. Email apps generally give you a list of basic fonts to choose from, such as Times New Roman, Century Gothic, Arial, ect. Some you will need to purchase, others are free. If you are looking for a sans-serif font that has almost 100% client share, whether Mac or Windows, Arial, Verdana or Tahoma are safe fonts. This is responsive to screen size; as a viewport gets bigger or smaller the font will be responsive. It looks like a subject that needs more investigation and information Eric! For example: Then, add a class to all appearances of text: This is still valid and works if already in place in an email template. By “safe fonts”, I mean fonts that are available on most devices. This list here is a great resource as in addition to listing web safe fonts, it also shows the percentage of users on PCs and Macs that have the fonts installed. So, back to our trusty 18 fonts! Nah, it should not be a prudent act to use a fancy font instead of a web-safe font. If you’re using fonts on background images, don’t forget to include a thoughtful fallback background color. It’s extremely important to choose a web safe font so that your email signature displays exactly as you intend it to. Email on Acid’s Campaign Precheck allows you to find and fix email problems mid-workflow, so you can streamline your email QA and testing. So far we’ve only talked about the technical aspects of choosing a font for email marketing. Pixels are the most common font-size measurement and most email clients support this unit. If even that font is not available, it’ll use whatever default sans-serif font the browser likes, but at least it’ll be the correct type of font! Whether you’re designing or developing emails, everyone needs to understand what is possible with fonts and what isn’t. According to Litmus, the following email clients currently support web fonts: There are also smaller email clients out there that support web fonts (like Thunderbird) but the list above covers the major players. Web safe fonts. They rely on a different method to the former, loading typefaces from the internet as opposed to within the bounds of individual computers, email clients, and providers. Web fonts are stored in .svg, .eot, .ttf, .woff and .woff2. Here is the list of the top 10 web safe fonts — aka email safe fonts — that you may use with a 100% guarantee that they will render in users’ inboxes just like you planned: 1. Choosing the correct font will help set your branding, but color will help your message stand out and be unique. Using a web safe font in an email signature will almost always guarantee the font appears on the recipient’s end as intended. Arial. If Helvetica and Arial were not available on the client, the user would see whichever sans-serif font was available on his or her device. If you use Calibri on your webpage, Mac users won’t see it; if you use Andale , Windows users won’t see it; but if you use Georgia , you can rest … Web fonts are now widely supported by 50% of top email clients. For example: . 1. Create the email message and enter your text. To choose the best font for your email signature, you need to look for one of the safe fonts. The graph above shows the 3 choice of desired fonts in your email. Regrettably, the @font-face selector is not supported in the vast majority of email clients. You can find a more detailed guide to doing this along with setting up fallback fonts from Litmus here. Palatino Linotype Courier. Font choice can either be easy or very difficult when it comes to email marketing. Those fonts that fall into that middle area, covered by both operating systems, are what we call web-safe fonts. One benefit of including plenty of images in email is that each image … The best email fonts that you can use must be, out of necessity, the ones that are common on all platforms and devices. This means that every time you visit this website you will need to enable or disable cookies again. Verdana is a sans-serif replacement. That said, your font techniques are mostly sound throughout the article. That’s the small collection of fonts, such as HTML fonts and CSS fonts, that will overlap with Windows, Mac, Google, and even Linux and Unix. With font-variant, you can add small-caps to a style to capitalize all letters but at the smaller, lowercase height. Read this article to know the web safe fonts for email. Take advantage of our accessibility check, preheader preview, URL validation and image validation. Email client compatibility. Century Gothic. We have gathered together a nice resource list of stunning web safe fonts that you can use with CSS. An idea for a future post could be looking at the reasons live text performs better than all image emails. Email Safe Fonts & Web Safe Fonts for Email Explained. It’s important to remember that you must import or link each of these number weights for your font. Selecting a web-safe font that is already loaded onto a recipient’s device or computer will ensure your email looks exactly like your original design. Trebuchet MS. Verdana However, Gmail renders two of its own fonts, Open Sans and Roboto, so adding these to your font-stack will ensure they are shown in your emails. Both premium and Google fonts can be served using @font-face rule. Sans Serif. If you want to use one of these basic fonts in your email design, then your choice is pretty straightforward. Arial. Learn more about this here. If you use fonts.google.com within the link you can load different font-styles and weights. For more information about coding fallbacks, alternative methods to using non-web-safe fonts, and everything typography related, you can pick up a copy of our Web Typography Handbook. Commonly Used Font Combinations. Email safe fonts are: The detailed guide covers everything from the difference between serif and sans serif fonts, font size, font weight, and style font families. Also, these fonts are very popular and are most likely to be pre-installed on your operating system, be it Windows, iOS or even Linux. Professional email signatures typically use “web safe” fonts that will look smart on the recipient side. Here is a list of email-safe fonts, according to Adestra: Arial, Helvetica, sans-serif And clients that do not support web fonts will simply show a web safe font instead, so your email will still look OK. So, what is a web safe font? We also use cookies to assist in marketing and advertising efforts to provide you with useful information related to our products and services. “Web Safe” fonts mean that they will look perfect no matter the browser you are viewing them from. If the browser does not support the first font, it tries the next font. You've got us. Sending the right message to your customers via newsletters is essential. You can then use the Google Fonts API to have the custom served to your subscriber from the server. There are several online tools you can use to check your font contrast, including the WebAim: Color Contrast Checker. Thanks again for reading and sharing your feedback. Web-safe fonts. If you have a much older audience, consider fonts that will be clear and easy to read. There is a huge number of fonts to choose from, including more than 130,000 on myfonts.com. It’s one of the most widely used sans-serif fonts … New York 3. Experimenting with the number here can give different outcomes, and in the case above, line-height:3vw is enough to ensure the text isn’t squished. In order for the message to display correctly, both the sender and the recipient must have the fonts installed locally for the email page to render/display correctly. font-weight: 400; The weight of the font to be used for the text. Font style and size will be displayed among other options in a strip of clickable icons at the top or bottom of the email message box. There is always a chance that a font is not found or is not installed properly. They can be used as safe fonts for PowerPoints and web safe fonts for email. You can learn more about color contrast and email accessibility in this article, check out this excellent guide to CSS animation, Check out the live result with some other animations, https://blog.hubspot.com/customers/dont-send-image-only-email, http://taxiforemail.com/blog/all-image-emails-still-suck, Why Successful Marketers Always Invest in Email Marketing, Why Email Engagement and Accessibility Go Hand-in-Hand, Shipment Confirmation Emails: 3 Ways to Optimize Package Tracking, Serif; or as I like to remember it, the fonts with curly bits, lowercase sets all letters in lowercase (no capital letters), uppercase will make all letters UPPERCASE. You've got this. The other great thing about serif and sans serif fonts is that they are “web safe fonts,” meaning that they are pre-installed on most computers, operating systems, and mobile devices. Web safe fonts are fonts that are pre-installed by many operating systems. This means that you should add a list of similar "backup fonts" in the font-family property. The correct usage of email safe fonts are equally important as it plays an important role in grabbing their interest and attention. Along with font-size, we need to also adjust the line-height to ensure it is consistent. A responsive “fluid” way to do this is to use the viewport-width unit (vw) instead of pixels. Jay Oram is part of the design and code solutions team at the email specialist agency, ActionRocket. Have a quick search online as to why all-image emails are bad. If you disable this cookie, we will not be able to save your preferences. Web safe fonts is their favored tool for bringing out the spark in emails. Including fonts in this way means you can specify all the attributes. Its lowercase letters are very large, compared to the overall size of the font, which makes text easy to read on the web. Both premium and Google fonts can be served using @font-face rule. Note that on Windows devices this font is often substituted for other unsupported font types. So in this post, we aim to explain all these terms and all the major considerations you should be aware of as simply as possible. Graphics and typography experts agree that within the digital realm sans-serif fonts are easier to read. A sans-serif inline style font-stack could look like: style=”font-family: Helvetica, Arial, sans-serif;”. Using a specific font within your email is like setting any style throughout the message. This website uses cookies so that we can provide you with the best user experience possible. To complicate things further, there’s another term you should be aware of: web fonts. Times. These fonts are also called web safe. You can hardly find the person who is not familiar with it. Now that you know their characteristics and usage, it’s time to decide which is the most suitable option for the style and tone of your website. Fonts like Arial, Verdana, Georgia, Times New Roman, and Courier are deemed “web-safe” or “email-safe” because they are installed by default on just about every computer, device, and operating system there is. Conclusion. As we looked at in Fundamental text and font styling, the fonts applied to your HTML can be controlled using the font-familyproperty. Courier New Lucida Console. A fallback font is the font that is shown to the subscriber of the email if their email client doesn’t support web fonts. It’s extremely important to choose a web safe font so that your email signature displays exactly as you intend it to. For example: style=”font-family: ‘Timmana’, Roboto, Helvetica, Arial, san-serif;”. Times New Roman MS Serif. Select one of these and you can’t go wrong.
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